Episode 96 - Beyond Predictable - Lessons from Beyond Meat for Founders
Startup Confidential
00:00
Beyond Meat's Scaled Growth
Ethan Richardson: Beyond Meat was riding the skate round, but then it got hasty or weird. The business had one brilliant idea to get plant-based meat out of the vegetarian vegan freezer case and right next to the ocean of private label patties at every supermarket meat department. Go where the meat eyeballs are to capture all households interested in occasional non-meat burgers. It's a format of food that people want regularly, not occasionally.
Play episode from 07:08
Transcript
