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If you're going to compete on price, you must avoid buying anyone else's inefficiency at all costs. It means having often very contentious relationships with your suppliers. P and g and walmart were enemies for years before they cind of figured out how can we both do s? And that took a long time. So what you're saying is absolutely applicable in cases like that,. When price really matters, your margins really matter. Your margin is my opportunity in exploiting inefficiencies.
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