152 - How to Use Organic Social with Paid Advertising with Tara Robertson
The Marketing Millennials
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How to Support Cross-Sell and Renewal
A lot of marketers aren't even aware of what their renewal numbers or churn looks like so that's one place if you were feeling insecure about your role. I think marketers should think about is like diagnose your channels and see what channels at the bottom of the funnel are either getting stuck in onboarding or our churning because also that affects ltv2cac as much as like you can have this like blended ltv2Cac number.
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