How to Support Cross-Sell and Renewal

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A lot of marketers aren't even aware of what their renewal numbers or churn looks like so that's one place if you were feeling insecure about your role. I think marketers should think about is like diagnose your channels and see what channels at the bottom of the funnel are either getting stuck in onboarding or our churning because also that affects ltv2cac as much as like you can have this like blended ltv2Cac number.

How can you use organic social to fuel your paid advertising?

Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.

She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.

Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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