12min chapter

The Journal. cover image

Trillion Dollar Shot, Episode 1: Birth of a Blockbuster

The Journal.

CHAPTER

Hope Through Innovation: The Story of a Breakthrough Drug

This chapter explores the journey of developing a new class of drugs for treating obesity and diabetes, offering hope where traditional methods have fallen short. It follows the origins of the medication Ozempic, tracing back to the dedication and innovative ideas of scientist Lauda Bier-Konutsen. Through challenges, setbacks, and eventual success, the narrative captures the team's perseverance in creating impactful products for human welfare.

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