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Declined Dragons Den offer & Built a £5m Chocolate Business - James Cadbury

James Sinclair's Business Broadcast

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Financial Challenges and Marketing Strategies in the Food Industry

The chapter explores the financial struggles faced by a grocery brand business and their plans to turn a profit through expansion. It also delves into the effectiveness of marketing strategies involving influencers and product sampling to attract customers in a competitive market, highlighting the importance of clear unique selling points and scalability in the food industry.

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