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401: ‘Chockdingus’, With Craig Hockenberry

The Talk Show With John Gruber

CHAPTER

Apple's AI Evolution and Potential Rebranding

The chapter examines Apple's utilization of models and neural engines in activities like activity recognition, photo processing, and AI tasks. It explores the possibility of Apple renaming their AI technology and the advancements in processing units in Apple's systems on a chip. Contrasting Apple's AI strategies with Google's, the discussion highlights Apple's distinctive branding and method while touching on hype cycles in tech, drawing parallels between the dot-com era and the current AI landscape.

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