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3min chapter
How to Avoid Commodifying Your Offering
2Bobs—with David C. Baker and Blair Enns
Intro
This chapter explores the risks of commodifying services and how it can dilute unique offerings, particularly during economic downturns. The speakers emphasize the critical role of strong branding and messaging in maintaining distinctiveness and perceived value in the market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode