2Bobs—with David C. Baker and Blair Enns cover image

How to Avoid Commodifying Your Offering

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Intro

This chapter explores the risks of commodifying services and how it can dilute unique offerings, particularly during economic downturns. The speakers emphasize the critical role of strong branding and messaging in maintaining distinctiveness and perceived value in the market.

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