#19 - Flannel and Silk: The David Deutsch Story
The Chris Haddad Show
00:00
What's the a in Copywriting?
i've always found intelligence is one of the determining things. If some one's intelligent enough, they can pretty much figure out copywriting. I look for a not letting ego get in the wayit. Don't take umbrage if if i point out something about i've written. Bein coachable here, being cuto cliche, but being curious. More and more i find that a lot of copywriting is just a kind of broadening of your perspectivean ability to bring in things that you might not have though to bring in or that you mix into the mix that you know creates a reaction.
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