Design Versus Shipping - What Guides Your Choices?

What guides your choices yeah that's a good question i think like looking six months back like maybe three or four things that influence this one is conversations with a team. listening from the organization tells you a lot about how much bar raising you need to do and listening to how is designing versus shipping working so many good experiences die in figma graveyards where like you knowYeah let me tell you this experience that we've designed six months ago that never shipped and never will ship because you know because it was designed in a way that cannot be shipped sometimes it's engineering is not shipping and sometimes product doesn't believe in it but listening to these stories is really helpful.