DTM E25: AI/ML in FMCG Industry & at Unilever
Deep Tech Musings
00:00
Navigating the FMCG Landscape: Challenges and Innovations
This chapter explores the complex organizational structure and value chain of the FMCG industry, highlighting the role of cross-functional teams and stakeholder collaboration in analytics projects. It discusses the pressing challenges faced by traditional companies in data access and infrastructure, contrasting these with modern capabilities exemplified by companies like Amazon. Additionally, the chapter delves into the growing use of AI and machine learning in the sector, alongside evolving marketing strategies and the importance of cultural trends in shaping consumer behavior.
Transcript
Play full episode
