Why That Worked  – Presented by StoryBrand.ai cover image

#158: Mike Michalowicz—How to Build and Lead an Unstoppable Team

Why That Worked – Presented by StoryBrand.ai

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Building Affinity with Customers and Cultivating Security within a Company

This chapter explores the importance of building connections with customers to boost sales, as well as the significance of creating a secure environment within a company. It includes personal anecdotes about discovering and addressing safety concerns and the need for emotional safety as a leader.

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