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How Should Brands Enter The Metaverse? with Senior Vice President, Executive Creative Director - Nicholas Pringle at R/GA
Welcome to the Metaverse
What's Happening in the Metfus?
Yeio: There's just an absolute paradise shift that has happened. The next biggest generation of consumers, those coming through, have just adopted a different way to involve themselves with the intnd. Now they will be the big spendes of the future. And so, you know, brands will have to follow and react. Yeio: I think there's fundamental structural change happening. We can't pretend this is a blip or short term frenzy. But i wod say for all brands, they need about how this change, which to e kind of a bigger part of a web three years from now,. Yore: Those who become colour-spenders in the future
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