
[Creator] The Twitter Metagame - Julian Shapiro
The Swyx Mixtape
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Is Twitter a Strategy?
Twitter strategy: Focus on five big topics and kind of go deep on these topics. These are topics that are maybe most popular of the stuff that you've put out across your handbooks and writing and courses. And also things that I've found to be most interesting. So if then all this work privately, why not make it accessible publicly? At that point, it winds up being acquisition fodder for essentially building an audience and distributing my thoughts further. That's what I'm proud of is coming up with those insights between the lines that make that thing, whatever the topic is, much more approachable.
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