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Season 3, Episode 3 Building a New Concept and Mindset on Digital Intelligence

The Ashoka Systems Change Podcast

CHAPTER

Creating a Mindset Shift Through Strategic Messaging and Naming

This chapter emphasizes the significance of giving a strong name to an issue, like a pandemic, to capture attention and prompt action. It discusses the impact of strategic communication, evidence-based empowerment, and engaging supporters in driving a change in mindset.

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