As a founder, it is critical to make your audience feel it. You need to set the table in order to serve dinner. Unless you give them a good answer to why now, they will always push what you are asking for down the priority list. For pitching morning brew back in 20 16, i made the wy now very simple, and it was a very genuine why now. We raised one round of capital and we never raised again. And so what we said to investors is, if you believe in our vision, and you believe that austin and i are the people to realize that vision, this would be your one and only chance to participate in that journey. It blows my