AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Guest 06: Rory Sutherland - Unconventional Wisdom for Business Success
The Art of the Brand
Understanding Brand Value and the Role of Speculative Thinking
This chapter explores the vital need to assess a brand's true value through creativity and speculative thinking rather than just data metrics. It addresses the dangers of FOMO in branding, the importance of taking risks for innovation, and offers resources for further marketing education.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode