What Do You Love About Naming?

I consider it an art and a science. There's the creative side which is you know Coming up with something interesting that like oh when you hear it, you can kind of guess what that company or brand might be about. The science part of it is Can we get this name is it available? Can we get the URL? CanWe get a trademark like are we going to be able to legally call this company, you know fill in the blank and so That I think That part is like the guardrails of the puzzle and the framework that you have to work with. It's also what I like about it is that it's more objective Then subjective like I think brand strategy and copy

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app