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EPISODE DESCRIPTION
Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in Dallas, Texas.
With over 835,000 subscribers on her self-titled channel, Sara creates and uploads docu-series, tech reviews and vlogs. Through her work, she explores the intersection of technology and creativity. Sara rocks the YouTube scene with her sincerity and a contagious zest for life. She's previously partnered with brands like Intel, AT&T, Logitech, Samsung, and Best Buy to enable her creativity and provide the best content possible.
In this episode, we talk about Sara’s approach to creating content, what makes creating hardware so hard, what she’d do differently if she was starting today, and why she’s never been afraid of a little Reinvention.
Full transcript and show notes
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TIMESTAMPS
00:00 - Who is Sara Dietschy
00:25 - Sara Parodies Casey Neistat
01:18 - Sara Blows Up
02:02 - Lab22 Launch
03:16 - What We Learn Today
03:54 - “What Am I Doing With My Life”
06:28 - Insecurity As A YouTuber
07:12 - What is Moment?
08:15 - Design Process of Physical Products
09:09 - Digital vs. Physical Products
10:48 - Iteration Time For Physical Products
12:20 - Prototyping Lab22 Products
13:54 - The Response to Lab22
14:50 - Fear & Anxiety
18:55 - Why Sara Doesn’t Do Email
20:25 - Will Gen Z Use Email?
21:34 - Sara on Reinventing Yourself
26:40 - Sara on Her Mom’s Influence
28:40 - Corporate Sara
30:31 - Changing Up How She Does Review Videos
32:43 - Huge Growth Potential For Small Tech YouTubers
35:13 - Allure of Tech Review Videos Has Changed
37:00 - Sara’s Video Making Process
43:25 - How Sara’s Approach to Content Has Changed
45:53 - Sara’s Early YouTube Strategy
50:15 - If You Had To Start Over, What Would You Do?
54:55 - Community Building Tips
57:19 - Sara On Building Relationships
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RECOMMENDED NEXT EPISODE
→ #183: Thomas Frank
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