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Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter
Greymatter
What's the Winner Take All in Market Places?
i've heard some start ups do, say, out of home t v in a local market, thinking that they're advertising to the demand side, and then both sides sort of lift simultaneously. We've seen anecdotes at advent brighter evidence as well for re pages that rank highly in google for san francisco events, those pages actually acquire the supply side too. And we felt like id helped unlock the conversion rate off a normal sales call a little bit higher, too. So i think they tend to be winter take most at the very least, if not winter take all. When those dynamics kick in, there's typically only room for one, maybe two players in a given market.
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