The Importance of Listening to Your Customers

I think there's a big challenge with a free app with the intention of adding a subscription model later, which is you're optimizing every experiment around someone who may or may not buy your product. I would most definitely go back in time and tell myself, hey, push this forward, which was actually integrating the paywall into the app. We really would big on listening to our customers, right? Not just the typical speech your customers, but we wanted to really understand the reason why that problem impacted their life and how it manifested itself. So those kinds of things were what we were doing being close to the customer. But when you're thatclose to the customer and they're not paying,

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