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The Coffee Shop That's Been Eating Starbucks' Lunch in China

Big Take Asia

CHAPTER

Exploring the Brand Strength and Innovation of a Leading Coffee Company in China

This chapter examines the remarkable growth of a coffee brand that has outperformed Starbucks in China, highlighting its broad appeal and strategic innovations. It also delves into the brand's efforts to reach diverse demographics and introduces unique products like an alcohol-infused latte.

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