Exploring the Brand Strength and Innovation of a Leading Coffee Company in China

China’s Luckin Coffee is the nation’s top coffee retailer, overtaking even Starbucks. That would be notable itself, but less than four years ago the company filed for bankruptcy, making its comeback even more unlikely. The turnaround is in part thanks to the chain’s automated stores, cut-price deals and innovative drinks that appeal to local tastes.

Today on The Big Take Asia, host K. Oanh Ha speaks with Bloomberg’s Rachel Chang on how Luckin managed to turn around its failing business to overtake Starbucks, and asks whether it can hold on to its success as coffee takes off in China, and more rivals emerge.

Read more: China’s Luckin Coffee Is Back From the Brink and Beating Starbucks

Further listening: What Does China’s Economic Slowdown Mean For the Communist Party? 

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