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The L.A. Riots | 8. Damages

Slow Burn

CHAPTER

Peter Euberoth's Selling Los Angeles

Peter Euberoth pitches companies on post riot cell A. He appeals to corporate America's sense of obligation to communities it had largely ignored. Bernard Kinsey was one of the most prominent black businessmen in Los Angeles. "This area had been allowed to just be choked and choked and choked to death," he says.

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