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Akimbo: A Podcast from Seth Godin
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The Art of Launching a Culture Change
YoyoDye founder says the key is to launch whatever culture change we seek a little too soon. Technology, the ratchet of technology, keeps changing the rules and creating a new when. The door is mostly closed for people with limited resources if they don't want to ship their work early. Two thirds of the people need to think you're too soon before you make an offer.
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