If your job is to drive up organic sales growth by increasing your leads by 10%, increase your conversion by 50% on those, you've either achieved that or you haven't. You have a feedback loop and you can go back and fix it. I want to say two things that for one, 100% agree numbers match the narrative. We've heard this from a lot of high executing executives. And so if you listen to companies, I don't think it's possible to come away from a meeting with Dan or her without hearing how they run the company in DBS.

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