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14min chapter
Starbucks (with Howard Schultz)
Acquired
Starbucks' Cultural Dynamics and Frappuccino Expansion
Exploring the unique culture within Starbucks where employees are known as partners, this chapter delves into the company's management dynamics and strategic decisions behind expanding to Washington DC and acquiring Coffee Connection. It reveals the skepticism and ultimate success of introducing the frappuccino, leading to its evolution from a cold beverage to Starbucks' first bottled drink, highlighting challenges faced and the recall situation. Additionally, it narrates the journey of pitching bottled Starbucks beverages, facing rejection, and finding success through a partnership with Pepsi, propelling Starbucks' growth.
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