547: Own Your Pricing
Accidental Tech Podcast
00:00
Overcast Podcast App LLC
When you go sign up for App Store search ads, do the advanced don't do the basic because here the problem is the advanced is the kind that used to be the only kind. You can see every single keyword and phrase and stuff that it thinks your app is relevant to that it will match it to. To maximize your effectiveness of your dollars of search ads, you have to tell it what not to match you to. And I say this as somebody who makes a lot of my living from podcast ads, with podcast ads, rapidly decrease,. But, but, anyway, please, slash 80% FM slash joint at least.
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