14min chapter

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Eric Satz, Founder and CEO of Alto – Expanding access to alternative investments

Wharton FinTech Podcast

CHAPTER

ALTO: From Saltfest to Success

This chapter explores the journey of ALTO, originally named Saltfest, from starting an online organic home delivery grocery business to becoming a successful venture capital fund. It discusses the origin of the name ALTO, the importance of alternative investments in an IRA, the growth of the company, and the role of alternative assets in portfolio diversification.

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