Co-Create a Solution - You're Not Boys to Create It

When you've co-created a solution, you're going to buy it, right? You're not boys to create it. So your closed ratio goes up tremendously because you've been part of the solution. And I love it when I do this face to face. I actually, if they have a whiteboard in their office, I'll just write it out. It's my presentation of it that is really different"