Navigating Crisis in Luxury Brand Management

LVMH’s wine and spirits division, Moët Hennessy, has long been a source of success – and cash – for the luxury goods behemoth. But more recently, that’s changed. The FT’s Paris correspondent Adrienne Klasa, found that certain strategic decisions made under the company’s former CEO have contributed to a change in its fortunes. She examines the missteps and whether the division can make a comeback. 

Clips from Olympics

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For further reading:

Moët Hennessy’s crisis: dubious deals, soaring prices and hubris 

Alcohol groups face a sobering cultural shift

Moët Hennessy to cut 10% of workforce as luxury slowdown bites

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Follow Adrienne Klasa on X (@AdrienneKlasa). Michela Tindera is on X (@mtindera07) and Bluesky (@mtindera.ft.com), or follow her on LinkedIn for updates about the show and more.

Read a transcript of this episode on FT.com

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