As a working mom of three I started to build like my black list in the house and we're not buying from Nike because I'd have a little kid saying when my back when is my backpack coming. So Ahmed who had worked at Apple and had worked at Walmart basically knew that like my experience was everyone's experience and that the post-purchase matters if you treat the consumer as beautifully as you did. And so he integrated with hundreds maybe now it's up to thousands I don't even know it's global of the carriers. Now as a consumer by the way you have an experience where you were told exactly when your package is coming and you're never confusedYou don't have to

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