Robert Cialdini On Persuasion, Influence And Leadership
Elevate with Robert Glazer
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Fostering Positive Online Engagement
This chapter emphasizes the necessity of cultivating a welcoming online atmosphere for brands, particularly on social media, and addresses the impact of negative comments on consumer perception. It provides strategies for handling negative feedback and highlights the significance of unity in influence and collaboration in leadership. The chapter also explores principles of persuasion, focusing on the effective use of authority and shared commonalities to enhance impact and credibility.
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