Is Your Content Really Visual?

90% of brain activity is eno focused on vision. We need to make sure that the content that we produce isve visual. Having a big image, having a little bit of text, is how people will engage for longer. And then the final thing is about inter activity. That's very much around this like, active state versus passive state. So you want to move your brain away from being in a passive state o being a more er active state. The way to do that is through interaction. A lot of social media sites don't have enough interactive elements so they're not as effective at engaging with their audience and keeping them interested. It doesn't allow it to switch into an