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Was There a Way to Make Your Nastalgia Profitable for Them?
In 19 75, there was a professor of marketing named donald w. Hindon who wrote this aped in a marketing news and he argued that the product life cycle should be up dated to account for new trend where product sales actually increase after they decline. He writes that nastalgia isn't a passing fad, that marketing needs to take it seriously. And maybe instead of always trying to find something new to sell, we can sell something that people haven't seen in a while, and they're going to like it,. Because they're gong to feel n nostalga for it once we reintroduce it into the market place.