S01E04 - Inside Marketing Design at Proof (with Brent Palmer)
Inside Marketing Design
00:00
Continuous Evolution in Design Strategies
Exploring the importance of running experiments and continuously testing design strategies, this chapter shares insights from a homepage experiment that showed a minimalistic design outperforming a previous information-heavy one. The speakers emphasize the need for ongoing assessment and retesting of assumptions, as well as the challenges faced in conducting experiments in a small company with limited web traffic.
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