Claire’s engages Gen Zalpha with limited products on Roblox, soon in-store
Retail Leader Trend Talk
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Staying Relevant with Gen Z: The Claire's Loyalty Program and Digital Integration
This chapter explores how Claire's stays connected with Gen Z and alpha consumers through their loyalty program and digital initiatives, such as personalized marketing, videos, and a content series. It also discusses the rapid growth of their e-commerce business during the pandemic and the integration of online and in-store services for a seamless customer experience.
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