Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing by Weintraub Tobin
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The Legal Ramifications of Misleading Influencer Marketing
This chapter examines the FTC endorsement guidelines and their impact on influencer marketing, specifically focusing on transparency and disclosure of relationships. It also discusses a class action lawsuit against ALO Yoga, highlighting the potential legal consequences for brands and influencers involved in deceptive practices.
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A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads. Weintraub attorneys 
