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Henrik Werdelin is a founder and investor who has spent more than a decade building companies at the intersection of culture, technology, and consumer behavior. He co-founded BARK, the public company that redefined how millions of dog parents connect with their pets, and Prehype, the startup studio behind brands like Ro and Audos.
In this episode, Henrik explores how founders can embrace AI without losing human connection, drawing from his experience as co-host of Beyond the Prompt and co-author of Me, My Customer and AI.
Recognized by Fast Company and Business Insider for his creative impact, Henrik shares a practical perspective on building companies that scale while staying deeply human.
In this conversation, we discuss:
- Why Henrik believes founders must stay close to users and how AI can deepen (not dilute) human connection.
- What “building companies at the edge of culture” means and why authenticity beats scale when designing for trust.
- How Henrik and his team use AI to speed up product development without compromising on creativity or purpose.
- The shift from storytelling to “storylistening” and how paying attention to customer behavior shapes better products.
- What the best founders get wrong about generative AI and why Henrik advocates for a more mindful approach to adoption.
- How roles inside companies are evolving in response to AI and what leaders can do to support creative experimentation.
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