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442 Do It! Selling by David Newman

The Marketing Book Podcast

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How to Go After Prospects Who Need You the Most

Douglas Rushkoff: Your most underutilized prospecting asset is your warm network. The prospects who need you the most will never buy, he says. He suggests reaching out to people that are already connected to you and asking for air conversations with them.Rushkoff: Why not reach out to them for a business development chat? They want to help you.

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