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3min chapter
Bob Moesta - Jobs To Be Done
The Innovation Show
The Three Kinds of Buckets
There's a social functional and emotional level to every job as well this is an important advancement as we make progress through the theory. Toguchi would say that nothing basically works without energy and so where does our energy come from that motivates us to change? We're using that momentum to then understand kind of like what where does change come from and where is the energy come from.
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