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Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)

Infinite Loops

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Why We Aren't Honest Liars

We are honest liars, is what i say. I write aloud about this because when i read your book, my wife got very tired of me because i keep calling quotes from you out an shes like, ok, i get it. I get it. You like what he's sayingha, ha, ha,Ha, ha,. But that bit about not having access to our true feelings really rings true with me. And also, conflating them with a logical reason gets inbedded after we say, no, i did this for reason x, y z. No, you did not. You did it because you made an emotional decision. We don't know that that

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