265: Jennifer Hudye — Craft Your Vivid Vision
Scaling Up Business with Bill Gallagher
How to Write a Vibrant Vision for Your Company
Vivid vision writers are trained to craft the vivid vision using all of Cameron's principles from his book as well as ensuring that it is persuasive. And then we go into step four, which is the vision imagery. We fully customize the design for the company and make sure to add images that would represent that vision - whether they're actual images that they have or finding other images too. Once we've even had companies who once we crafted the design for their vivid vision, they take that new, even branding and then they transfer that over to all of their websites and their marketingto make sure it's a representation of it.
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