Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Importance of Selfless Giving
You have to literally be willing to selflessly give, not expecting anything back. The idea that we used to have a gatekeeper for who got a microphone was good and bad. And I think about what is on offer from the social media networks. You did not pay them to use Twitter or Facebook. They are selling you to someone else. So London Real has grown dramatically in eight years and almost no one in the world knows who you are. But once you can get comfortable with enough in the world of infinity, it doesn't really matter how noisy it is.
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