Week in Review: Talking high-end jewelry news with Sotheby's Frank Everett
The Glossy Podcast
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The Importance of Provenance
The provenance of the item is a big part of it. Was this worn by a specific athlete or was, did this piece play some part in history? And I could see that happening for Jules, too. If they're going to make a limited number, it's really for brand awareness and elevating their brand to some special place.
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