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Why Your Videos Fail to Keep Viewers Until the End

Video Creators

CHAPTER

How to Craft a Hook for Your Video

The first thing viewers see in a video is the title and thumbnail. The viewer has some sort of tension or expectation when they make that decision to click into your video. A hook can be anywhere from five seconds to 10 seconds at the most, but it's really hard for creators to craft one if they don't know where the jumping off point is.

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