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Ian Morrison - The Second Curve: Bracing for Changes in Technology, Consumers, and Markets

The Innovation Show

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Navigating Business Curves: Challenges and Strategies

The chapter delves into the mental and psychological challenges of transitioning between business curves, using examples like Walmart and Pitney Bose to illustrate the importance of maintaining origins while adapting to change. It discusses the transformation of Fortune 500 companies, challenges in adapting to new technologies, and the concept of second curves in driving job growth and business evolution.

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