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4min chapter
Timeless Marketing Advice from Seth Godin
Marketing Against The Grain
Ads From the 1920s - Your Bitmoji
Seth Go: There are principles you can still take from those ads that work today, right? You couldn't do the exact same crazy. creative, but actually the psychology behind them is still the exact same. He says there's a real difference between being simple and dumb and simple is a skill you need to learn. "You have to get better and better at distilling down your work into a very simple story," he adds.
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