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Is Targeted Versus Not a Binary Thing?
It's definitely not binary. There are a lot of different factors to consider. And also for different companies, it is also like a different sort of position taking Google as an example. It has access to the whole web and that's a little different for Amazon. So basically if we look at, I mean, spicy is a valid flavor, but we look at the products where spicy is a flavor and we look into the type of those products. That will help us to identify mistakes saying, oh, this is a spicy ice cream. Something seems to be wrong, or at least a new role.