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Steve Schwarzman I: “Become a Friend of the Situation”

Dealcraft: Insights from Great Negotiators

CHAPTER

The Power of Persistence and Key Investors in Negotiations

This chapter explores the critical role of lynchpin investors in negotiations and their ability to sway other potential investors. It highlights the importance of persistence and continuous engagement in securing successful agreements, underscoring the value of dedication and charm in the negotiation process.

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