The real driver for us was that I had seen the market in a very particular way, which was that the data was going to be the center of everything. And when Jeff first chatted with me, it's like a year and a half before the acquisition, he's like, hey, customers want to communicate better with their customers. That's really about the data. And if they have the data, they understand they can do all these things. So one, that vision became much more appealing to Twilio Became a natural partner in executing on that.

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