E227 Jack Lampka, Head of Data at MSD
The Alldus Podcast - AI in Action
00:00
Predictive Analytics in the Marketing Industry
In manufacturing, you can capture lots of data about your manufacturing line. While in when it comes to people, so understanding your customers, you never have the perfect data. It's like a puzzle piece where you have only pieces of the puzzleand the challenge for data science is to find the missing pieces. That's what predictive analytics in the marketing says. Space plays a critical role.
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